Executive Articles /Summaries

Click the following links below to view /download the Executive Articles in Pdf ..

• Executive Summary Project Business in Africa
• Executive Summary Nordic Firms Need Market Research for Entering New Markets in Africa
• Why our courses is recommended for your company when preparing to do business in Africa
• How Nordic Consumer Product Industry can take advantage of the rising demand in Africa
• Executive Summary Importing Agricultural and Apparel Products from Africa
• Executive Summary M&A in Africa
• Executive Summary Export Marketing to Africa
• Executive Summary Promoting Foreign Investments in Africa

Our Scientific peer-reviewed publications:

1. Oguji, N. & Owusu, R (2016). Acquisitions Entry Strategies in Africa: The Role of Institutions, Target Specific Experience, and Host Country Capabilities.  The case acquisitions of Finnish multinationals in Africa. Thunderbird International Business Review
2. Owusu R., Mutshinda C., Antai I., Dadzie, K, Winston E. (2016) "Which UGC Features Drive Web Purchase Intent? Internet Research, Vol. 26, Issue 2.
3. Antai I., Mutshinda C., and Owusu R., (2015),"A 3-R principle for characterizing failure in relief supply chains’ response to natural disasters", Journal of Humanitarian Logistics and Supply Chain Management, 5 Issue 2 pp. 234 – 252.
4. Dadzie S. A Owusu R. A. (2015), "Understanding establishment mode choice of foreign manufacturing firms in Ghana", International Journal of Emerging Markets, 10 Issue 4 pp. 896 – 920.
5. Oguji, N., Owusu, R. (2014) Africa as a Source Location. Literature Review and Implications International Journal of Emerging Markets 9 Issue 3, pp. 424-438.
6. Owusu R., Sandhu M., and Kock S. (2007). Project marketing as a distinct market entry mode. International Marketing Review, Vol. 24, No. 6, pp. 695-714.
7. Våland R, Soneye A. & Owusu, R, (2012): Local content and struggling suppliers: A network analysis of the Nigerian oil and gas industry, African Journal of Business Management. 6(15), pp. 5399-5413
8. Kauppinen H., Owusu R., Bamfo B. (2012), Brand salience of OTC pharmaceuticals through package appearance, International Journal of Pharmaceutical and Healthcare Marketing. 6, Issue 3. pp. 230 - 249.
9. Våland Terje and Owusu Richard, (2012). Responsible Supply Chains. International Journal of Business and Management, Vol. 7, No. 4; February 2012, pp. 154-171
10. Owusu, R. and Habiyakare, E., (2011). Managing Risk and Turbulence in Internationalization of Foreign Companies to South Africa: Lessons from seven Finnish business-to-business firms. Journal of African Business, 12:219–239
11. Owusu, R. A., and Welch, C. (2007). The Buying Network in International Project Business: A Comparative Case Study of Development Projects. Industrial Marketing Management, 36, 147-157.
12. Owusu, R. A (2003) Marketing and Development. The Role of Project Business in African Development. Journal of the Economic Society of Finland, 2003, No. 2, 117-120.
13. Owusu, R. A. (2002). Project Marketing to Africa: Lessons from the Case of IVO Transmission Engineering and Ghana’s National Electrification Scheme. Journal of Business and Industrial Marketing, 17, No. 6 2002, pp 523-537.
14. Owusu, R. A. (2002). Potentials and Strategies for Project Marketing to Africa. Journal of the Finnish Project Management Association, 2/2002, Vol. XXV-ISSN 1455-4178, pp. 30-32

Anthologies / Book Chapters

15. Mbare, O., Owusu, R., & Habiyakare, E.(2011). Implementing Corporate Social Responsibility (CSR) In Africa: A Conceptualization and Propositions In Littrell, R.F. & Nel, P.S., *Leadership & management studies in Sub-Sahara Africa Volumes II and III*, San Diego, CA, USA: University Readers, pp. 192-203. ISBN 978-1-60927-546-4
16. Ramburuth, P., Buatsi, S. and Owusu, R. (spring, 2010). The Chinese Dragon Engages Africa: Opportunities and Challenges. In: Wang Y. and Ramburuth (ed.) Thirty Years of China’s Economic Reform: Institutions, Management Organizations, and Foreign Investment. Chapter 9, pp. 155-167. ISBN: 978-1-60876-908-7.
17. Habiyakare, E., and Owusu, R. A. (2007). African Regional Cooperation and Growth Triangle Strategies. In: Littrell and Ramburuth (ed.), Leadership and Management Studies in sub-Sahara Africa Vol. 1, 114-122. San Diego: University Press.

Working Paper

18. Owusu, R. A. (1997). Relationship marketing and the interaction network approach. Working Paper, 346 (1997). Swedish School of Economics and Business Administration, Helsinki.